Modernizing the online presence of a historic estate with digital strategy.
Website Design, Social Media Marketing, Paid Social Advertising
After extensive renovations to its historic Queen Anne mansion and barn, Ancestral Acres sought to modernize its marketing tactics and promote the estate as a new wedding and event space. Ancestral Acres needed help reaching potential couples, booking weddings, and increasing interest in the venue via social media, paid social ads, and a new website.
Over the course of a few years, we implemented various digital marketing strategies to increase online brand awareness, website visitors, venue bookings and differentiate Ancestral Acres from other Michigan wedding venues. Jam-tik developed a unique visual identity for social media and additional creative to modernize and boost Ancestral Acres' online presence and attract potential couples. We devised paid Facebook and Instagram campaigns to reach local users and new audiences in neighboring metropolises. In an effort to connect with fellow wedding vendors in the area and produce high-quality images for marketing, we arranged an autumn-themed styled shoot at Ancestral Acres. This shoot was featured in WeddingDay Magazine's Southwest Michigan Spring/Summer 2021 Issue. Jam-tik also created a new user-centric website to promote the venue. The new website married the vintage charm of the estate with contemporary design.
Wedding & Event Venue
Website Design & Development
Social Media Marketing
Paid Social Advertising
Photography Art Direction
Through our digital marketing efforts, we were able to increase weddings for the venue year over year and increase brand exposure for Ancestral Acres, including a free feature in WeddingDay Magazine.
"I’ve worked with jam-tik marketing since 2017, and their input and marketing efforts have been an enormous asset for Ancestral Acres. Thanks to the new website they created and their savvy social media skills, more couples are discovering and booking our venue."