art effect

Boosting online sales with a optimized digital storefront and social strategy.

Website Design, Social Media Marketing, Paid Social Advertising, Influencer Marketing, Email Marketing

Photo by Mimi Ezinne
the opportunity:

Art Effect thrived as a shopping staple in Lincoln Park since its opening in 1984 and focused on growing its successful physical location. However, when COVID-19 hit in 2020, Art Effect needed to pivot from a solely brick-and-mortar boutique and offer online shopping options for customers. Art Effect also sought to boost its digital presence to stay front-of-mind for current customers and attract new ones using social media, email marketing, and paid social advertising.

the solution:

Jam-tik executed various digital marketing tactics to help Art Effect adapt to digital commerce and social shopping. We first created a new, fully-functioning e-commerce storefront integrated with their in-store POS system to ensure the Shopify site accurately and instantaneously reflects store inventory. Once the website was complete, we then curated a unique visual identity for Art Effect's social media and set up social shopping to increase social revenue. We used this new visual identity for consumer-centric email marketing campaigns to drive digital sales and increase email engagement. To maintain up-to-date imagery and high-quality content for digital marketing efforts, we sourced a local photographer and work with her on a bimonthly basis to direct ongoing photoshoots at the boutique.


Clothing & Gifts


Website Design & Development
Digital Marketing Strategy
Email Marketing
Social Media Marketing
Paid Social Advertising
Influencer Marketing
Photography Art Direction

website design & development:
view LIVE SITE →
email marketing:
social media marketing:
view profile →
the results:

Through our digital marketing efforts, we boosted Art Effect's online sales, social media engagement, and increase in-store foot traffic.


increase in impressions on social media


increase in interactions on social media


earned in online revenue from email marketing efforts


increase in followers on social media

"It has been a wonderful experience working with Elizabeth and her crew. Our social media and emails have not only generated more business, but every day someone tells me how great everything looks."

- esther fishman
art effect owner
view Clearsource case study →

let’s make beautiful music together.

We’d love to hear about your marketing, social media content creation or graphic design needs.

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