2. Source content from other relevant Instagram accounts
If your brand is ever short on content, repurposing videos and photos from other Instagram accounts is a great source for fresh content. Be sure to follow the user, ask permission, and give credit when you pull content from other accounts. They are also more than likely to return the favor with a comment on the content, a follow, or reposting your content, exposing your brand to their audience as well!
With interactive hashtags users can post content using this hashtag, making it easy to source user-generated content and track customers who promote your brand on their account. Another plus: it’s free advertising on their Instagram!
6. Invest in Instagram Advertising
With Instagram advertising, your brand can promote content to audiences based on parameters your brand decides to target. This gives your brand an opportunity to reach users that do not necessarily follow your account, increasing your exposure. Instagram ads are non-intrusive and therefore less annoying to your target audience. You can choose different formats for your Instagram ads including videos, photos, carousel/dynamic ads, and stories so it’s important to choose a format that works best for the audience and the content.